Four dynamic young leaders met with the USAID/Ethiopia Market Systems for Growth (MS4G) activity. The youth leaders were each nominated by youth-led and youth-serving organizations to serve on MS4G’s Youth Advisory Board (YAB). MS4G is a $44 million, 4-year USAID/Ethiopia-funded activity to boost inclusive, private sector-led economic growth through a market systems approach. Because Market Systems for Growth is dedicated to ensuring maximum impact through thoughtful engagement with youth, MS4G is providing opportunities for youth leaders to advise MS4G on their priorities and insights on youth-related topics and issues. Throughout the year they serve on the YAB, the youth leaders will engage in formal and informal consultation on activity design and implementation through in-person (safely, in accordance with COVID-safe procedures) and virtual meetings, and on-line surveys, among other means.