The terms “civic engagement” and “activism” traditionally evoke images of voting and volunteering for campaigns or marching in the streets, banners hoisted high. While these are still fixtures of political participation, a broader set of practices enabled by digital technologies is being created and applied by young people. Cathy J. Cohen, Joseph Kahne and others call this broader set of practices “participatory politics”, defined as “interactive, peer-based acts through which individuals and groups seek to exert both voice and influence on issues of public concern”. They emphasize that “these acts are not guided by deference to elites or formal institutions”. This is part of a larger trend of youth avowing low confidence in national decision-making bodies and disaffection with elected officials and their ability to address issues. The biannual Harvard Institute of Politics poll indicated consistently declining levels of trust in government institutions among 18- to 29-year-old Americans between 2010 and 2015. According to a 2013 LSE Enterprise study, when European 16- to 26-year olds reflect on voting and institutional politics, they find “the political ‘offer’ does not match their concerns, ideas, and ideal of democratic politics”. At the same time, there are high levels of youth participation in issue-oriented activism, boycotting and buycotting, and protest activities. W. Lance Bennett refers to this new generation of young people as “actualizing citizens”, “who favour loosely networked activism to address issues that reflect personal values”, in contrast with “dutiful citizens”, who maintain a more collective and government-centred set of practices. Similarly, Cohen and Kahne found that interest-driven participation was a strong predictor of engagement in participatory politics among American youth. If one thing defines this era of youth digital activism, it is the ability to make and widely share media. It is possible for “widely distributed, loosely connected individuals” to work together to solve a problem or create something new—a practice called crowdsourcing or peer production—because the costs of building loose networks of contributors and disseminating information digitally are nearly zero. When people make their own media they can assert power by framing issues in ways that compel others to change their minds or to adapt to new realities and perspectives. This form of “media activism” is not a new theory of change in itself; however,
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