We are living in a time of environmental and social UNsustainability.
Every year we use 74% more resources than the planet is capable of regenerating.
At the same time, we are witnessing a rise in the number of people in consumer classes in emerging economies. Every year, more than 70 million people join the global mass market. This market is set to grow from 3.8 billion people today to 5.3 billion in 2030.
There will only be enough for all, forever, if everyone consumes only what they need to ensure their well-being. In other words, only if everyone practices
conscious consumption.
Conscious consumption is consuming to minimize impact; consuming differently, without excess or waste, so that there is enough, for everyone, forever.