Youth today are continually evolving with new ideas. More than anyone, they are the only ones having most of the buying power.
They are the early adopters and quickly get attracted to new trends. But at the same time, they are not sold promptly because they do not just buy stuff, they buy stuff only keeping in mind what benefits them.
No doubt, they are the trendsetters, but they are aware of what they are sold.
So, In simple words, Youth Marketing is targeting youth globally in the age between 14 and 35 by capturing their interests and making them your ideal customers.
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