1.1 What this toolkit is (and what it isn’t) about 1 ITU, cited by UNICEF (2011). State of the World’s Children 2011. http://www.unicef.org/sowc2011/pdfs/SOWC-2011- Main-Report_EN_02092011.pdf Click on video to play! In this toolkit, you will find a guide that can help you cover some of your project’s needs through the use of communications in general, but especially through the use of social media. You will learn what questions you need to answer before you start opening accounts all over cyberspace, and how best to manage it all once you do. Now, the key here is how to cover some of your project’s needs in the communications field, which may be larger than you think, but which doesn’t cover topics that many people immediately relate to social media discussions, like fundraising. Also, this guide presupposes that you have a project you want to improve with social media; if you know you want to make a difference but you don’t (yet) know how, you should first take a look at the Global Changemakers Action Tools, which can help you find or develop projects that you can then improve by applying what you’ll learn with this toolkit. Remember: projects come first and social media comes after.
Credits:
Concept: Mariel Garcia Examples: Alanda Kariza Laura Zarta Joao Brites Jecel Censoro Matheus Ortega Mariam Sargsyan
Special Contributions: Ignacio Rodriguez Qaisar Roonjha
Wrtitten by: Mariel Garcia Gabriela Jaeger Editing by: Matt Kimmich
Design by: www.danielacristofori.com © Bristish Council Global Changemakers 2012