How do you market your business on social media during Covid-19?
It’s a tough question that we don’t have all the answers for.
But as people around the world are adjusting to the new normal of social distancing, small business owners and social media managers are scrambling to pivot campaigns, adjust content calendars, and come up with new creative ideas to market their products or services.
Staying connected is now more important than ever, with people and businesses relying on social media to stay in touch with friends, consume the news, and be entertained.
In fact, Facebook and Instagram have seen a 40% increase in usage due to Covid-19, with views for Instagram Live and Facebook Live doubling in one week.
But just because people are spending more time on social media doesn’t mean it’s business-as-usual.
So how should you be using social media for business in the age of Covid-19? Keeping reading for best practices, tips for what kind of content you should be posting, and ideas for projects to work on: