About this manual
This advocacy manual has been written by ILGA-Europe to provide a logical structure and a set of methods, tools and skills which advocates can use in planning and implementing their advocacy work. It is primarily concerned with how and where LGBT human rights advocates in the domestic setting can employ international and regional human rights instruments to frame their arguments and achieve their advocacy objectives.
This introduction sets out a working definition of advocacy for this manual and presents the sixstep model of advocacy that this manual uses.
Step 1 (Preparation) describes a number of human rights concepts encountered through the manual and which are fundamental to work in this area. It links to Annex 1 which sets out the mandates and instruments overseen by the international and regional institutions.
Step 2 looks at how to identify and analyze the issues on which you will work.
Step 3 concentrates on ways of mapping and identifying which stakeholders are invested in an issue, and how and where to find targets who can affect the issue directly or indirectly.
Step 4 of the advocacy process focuses on taking action, beginning monitoring and documentation and creating an action plan.
Step 5 presents a range of methods and skills advocates might use for doing the actual work, and this comprises most of the second half of this manual. The chapter divides into three sections – three methods through which messages can be delivered: lobbying2 , public awareness and media. It presents considerations and a range of skills for best delivery in each of these areas.
The final part of this manual, step 6, addresses ways to evaluate the advocacy work undertaken using the methodology presented through the advocacy steps.
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