Creating a book blurb, while still technically writing, is closer to a science than an art. The blurb that appears on the back cover of your book, and on your Amazon page, will either:
- Work by convincing readers to take a chance on it, or
- Fail to engage your target readers.
In that sense, a good blurb is anything but subjective. In this post, three publishing editors have shared their secret behind writing the best blurb for your novel.
What is a blurb?
A blurb is a short description of a book that is written for promotional purposes. Traditionally, it would be found on the inside back cover of a hardback. As paperback publishing developed, readers began seeing the blurb appearing on the back cover. Generally, 150-200 words are more than enough for a full blurb.