Conducting a Direct Action Campaign: Using Social Media for Digital Advocacy
Learn about the different forms of social media and their audiences, and how to use different social media platforms to help achieve your organizational goals.
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WHAT IS USING SOCIAL MEDIA FOR DIGITAL ADVOCACY?
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WHY SHOULD YOU USE SOCIAL MEDIA FOR DIGITAL ADVOCACY?
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WHEN MIGHT YOU USE SOCIAL MEDIA?
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WHO SHOULD USE SOCIAL MEDIA?
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HOW DO YOU USE SOCIAL MEDIA FOR DIGITAL ADVOCACY?
WHAT IS USING SOCIAL MEDIA FOR DIGITAL ADVOCACY?
Digital advocacy is the use of digital technology to contact, inform, and mobilize a group of concerned people around an issue or cause. The purpose of digital advocacy is to galvanize supporters to take action.
Digital tools have become a central component of almost any movement. Some of the most-used digital advocacy tools include websites, blogs, Facebook, Twitter, email, and texts. Literally hundreds of social media applications exist that could be used for digital advocacy, but to get started, spend your time and resources where your supporters are most likely to be (Facebook and Twitter are good bets). Then integrate your efforts for better overall results.
WHY USE SOCIAL MEDIA FOR DIGITAL ADVOCACY?
The advantages of using social media include: low (or no) hard costs for set-up; potentially wide reach; quick/instantaneous sharing of messages; and new opportunities to listen, engage, and monitor your progress.
More.
Access Checklist, Examples & PowerPoint.