. Define personas
The key to a successful digital strategy is understanding the makeup of an audience. Identifying key personas and what motivates them will help you craft a strategy that hits an audience’s pain points and craft messaging that drives engagement that will lead to a purchase.
Conducting research through data analytics and social media along with conducting polls and surveys through digital channels will help to find out where your audience engages and what content they are interested in will enable you to identify multiple personas.
Once identified, the key is to segment them into personas with details that are unique to that group such as demographics, goals and challenges, job types of interest, companies followed on social media, digital channels used etc.
2. Invest in a world-class website
It may seem obvious, but the first thing a student will probably search for online is your website. In fact, according to research, 80% of college-bound students agree that websites influence their decision more than any other resource.
Therefore it’s crucial to create a user-friendly, informative and optimized website that is visually appealing and responsive. Tracking data on an ongoing basis will help to understand how and where students engage so you can refine and optimize a website to provide content and solutions visitors want.