Here’s how they can get started.
1. Use Social Media Apps
Since digital marketing uses social media a great deal, it makes sense to have a solid grasp of the various apps and platforms before getting into the field.
Experience with all of the main forms of social media – Facebook, Twitter, Instagram, YouTube, Snap Chat, and more – is necessary.
People need to have profiles on all of these platforms (ones that are visible to potential employers) and understand how hashtags work. This shows some proficiency in this segment of the industry.
2. Understand Metrics
Metrics are crucial in the world of digital marketing.
After all, people need to be able to track their campaigns to see if they are actually working or not. Metrics include everything from the number of people who fill out a form on a website (called “conversion” for the record, since those people are converted into customers), as well as the number of followers that the brand has on social media.
These metrics can be broken down into categories, including gender, location, age groups, and more, making them extremely useful. Digital marketers need to understand not only where to get these metrics, but also how to use them.