Manipulative content—disinformation, misinformation, clickbait—thrives in today’s digital environment. Like a virus designed to infect as many people as possible, it has evolved to be insidiously effective. In the era of “informational abundance,” social media algorithms, smartphones, and 24-hour news services are designed to exploit weaknesses in our cognitive processes to get us to consume more content, more frequently—regardless of quality. These conditions are ideal for the rise of the disinformation epidemic, resistant to common sense and traditional education methods.Manipulative content—disinformation, misinformation, clickbait—thrives in today’s digital environment. Like a virus designed to infect as many people as possible, it has evolved to be insidiously effective. In the era of “informational abundance,” social media algorithms, smartphones, and 24-hour news services are designed to exploit weaknesses in our cognitive processes to get us to consume more content, more frequently—regardless of quality. These conditions are ideal for the rise of the disinformation epidemic, resistant to common sense and traditional education methods.vironment. Like a virus designed to infect as many people as possible, it has evolved to be insidiously effective. In the era of “informational abundance,” social media algorithms, smartphones, and 24-hour news services are designed to exploit weaknesses in our cognitive processes to get us to consume more content, more frequently—regardless of quality. These conditions are ideal for the rise of the disinformation epidemic, resistant to common sense and traditional education methods.