Much sooner than some of us in the charity sector may have anticipated, institutions and organisations from around the world are making the switch. Embracing digital as the main channel for fundraising campaign solicitations.
Here at Hubbub, we’ve been partnering with customers for several years, passing on our expertise and boosting the confidence of teams as they adapt to using this new and exciting method of giving.
From crowdfunding to giving days, and mass participation online campaigns, we’ve learned a lot. Some of what we’ve learnt isn’t anything that’s particularly new to fundraising and engagement. In fact, many of the traditional fundamentals that are used to create successful direct mail or telephone appeals are very much the same for digital campaigns. However, there are also some new fundamentals that are important for teams to consider as they begin to integrate digital giving into their strategy.