1 in 5 people will experience a mental illness during their lifetime. Every day we face challenges that can impact our mental health, particularly now when many of us are isolated from our support networks!
This week is 'Mental Health Awareness Week'. A week where charities, governments and organisations battle the stigma surrounding mental health.
But, how are they raising awareness?
In many cases, it's down to the emotive, humorous or thought-provoking work produced by Healthcare Communications Agencies!
In honour of their work, and to mark Mental Health Awareness Week, we're sharing a few of the powerful mental health campaigns from the Healthcare Communications space.
This is by no means an exhaustive list, but here are 5 campaigns that definitely got conversations started…
1. 'New Mindset' by Havas Lynx and United for Global Mental Health
In 2018, Havas Lynx partnered with four-time Academy Award-winning studio Aardman to produce a short animated film called 'New Mindset', which launched at the Tate Modern in London on World Mental Health Day (10th October).
The film, narrated by Stephen Fry, featured hard-hitting facts from The Lancet Commission on Global Mental Health and Sustainable Development, including the fact that 2 in 3 people won't receive any support or treatment for their mental illness, despite most mental health conditions being treatable.
Created to help the mental health community win support and change how mental health is both funded and stigmatised, the central message of the film is that mental ill-health is a global issue that affects everyone, everywhere. And since its release, it has had a global reach, having been played at high profile global summits including the UK Summit, Davos World Economic Forum and the Global Dubai mental health summit.
You can watch the short film here or read more about the campaign here.