Introduction
After a year filled with so much activism, the Cause and Social Influence research team ended our 2020 Year in Review research report this way: “Our challenge now is this: Under a new administration, the economic situation created by COVID-19 and the realities of how individuals now see the world, how do we keep this momentum going?”
Cause and Social Influence tracks the behaviors and motivations of young Americans (age 18-30) related to social issues and major moments. With this first report on the social issue actions taken by young Americans in the first part of 2021, momentum is no longer a question.
Methodology
Cause and Social Influence researchers took a quantitative approach with an online survey fielded March 26-27, 2021, of 1,000 young Americans (ages 18-30) – a nationally representative sample based on census-projected ethnic and demographic composition. With this response rate, the data presented has a 95% confidence interval and 3% margin of error. Visit causeandsocialinfluence. com/spring2021 for more information on the sample.
Key Findings
Healthcare premiums are among the top three social issues of interest to young Americans.
Young Americans are still taking actions to support Black Americans.
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