A guide to support you in incorporating the design process to better understand your users, their context, and how your innovation can have meaningful and desired influence.
The purpose of this Guide: Community-centered research helps you gain empathy and understanding for the people you are designing for. We know, you are not only designing for an end-user, but also for a range of people who may sit within your extended value chain—community members, partner organizations, investors, and any other stakeholders touching your innovation. Through deep listening and observation, we gain an understanding of what’s important to the different personas that your solution touches, and can inspire creative methods to solve challenges or add value.